Find power in your purpose
Our Campaigns
We are proud to have worked with mission-driven brands who inspire people to act and feel connected.
Twitch Streamers For Bushfire Recovery
World Wildlife Fund set out to restore Australia and provide quick relief where it was needed most. We engaged highly influential, untapped markets of live-steam gamers who helped raise $700,000 for the bushfire efforts through original content and meaningful marketing to their Twitch audiences.
Work credited to World Wildlife Fund
Invisible Disabilities 5-Star Podcast
4.4 million people live with a disability in Australia with a huge number being invisible. Many people with invisible disabilities struggle to vocalise their illness or get people to understand. We created an audio experience of people living with delusions, MS, chronic fatigue and autism, which resulted in a 5-star podcast 6 media coverage pieces and feedback from people with invisible disabilities feeling ‘finally understood’.
Work credited to Mable
The World’s First Fair Trade Plastic
Plastics For Change partnered with The Body Shop to create the world’s first fairly traded plastic supply chain, providing jobs for people living in poverty in urban India. The marketing campaign achieved 686 million reach online, was picked up by VICE, Marie Clare and Forbes and increased positive sentiment for TBS packaging by 90%.
Work credited to The Body Shop and Plastics For Change
“People don't buy what you do, they buy why you do it.”
Autism social skills video series
Young people with autism were interviewed about what they wanted to learn. Overwhelmingly they requested a video series about social skills. The A List created the series and with the help of One Earth launched to a targetted autism community. The response was overwhelming with 52% open rates on emails, a 0.8 cent video play cost and 90% positive feedback online.
Work credited to The A List
Launching Dylan Alcott on The Project
Loneliness was a feeling resonating across Australia during COVID-19. For the 20% of the population living with a disability, this challenge deepened even further.
We engaged Australian Paralympian Dylan Alcott to connect with people on the Mable platform via video chat, bringing cheer, comfort and beard comparison banter. The activity achieved PR coverage in major publications including Channel 9, Nine Honey and more.
Work credited to Mable.