How to write an inclusive social media strategy

If you are a disability service or NDIS provider and you are writing a marketing strategy, there are a few things to consider.

1. Hire someone with a disability

You need someone with a disability to review your work and ensure you are on the right track you can’t launch without this step.

2. Understand the audiences and targeting

If you are running Facebook ads, you can’t type ‘wheelchair’ and hope for the best. You need to implement layered targeting. This can include things like ‘parent or carer for child age x’ or likes ‘autism association’ Facebook page. You need to understand your target market, to know who to target with your message.

3. Partner with other NDIS organisations

The disability industry is based on trust. It can sometimes take years to build. If you are wanting to break into new communities, partnering with like-minded organisations is key to your success. For instance, you might sponsor a summit or video series. This will help you unlock new, warm audiences rather than needing to develop new trust.

4. Get testimonials or client stories

Interview your clients in a warm, authentic way instead of using stock images. People. will resonate with someone who has gone through a similar experience, not with a fake, staged image.

5. Community sourced content is best

When posting on your Facebook or Instagram feeds, you don’t always need to create organic content. You can repost content from your favourite pages or individuals who share your values and are championing the same cause. This will make your pages more authentic and help you protect other awesome pages.